Web design and branding
Step up, be present!
Launch or build your business with an effective and consciously built website.
We need your expertise
If you want to reach the people who need your work, you need a website and online presence that faithfully and confidently reflects you and what you do.
I can help you build yourself in the online world in a consistent, professional way.
Hi, I am Zsófia Micskeyné Tóth
As a web designer, I help you create effective websites.
My knowledge of website building is complemented by my degree in economics and my experience in data protection to effectively support other people's businesses. I enjoy working with discerning clients who care as much as I do about the look and feel of their website and its effectiveness.
Here to help
Website development, online marketing services
Custom website creation
Work with me to create a fully custom designed WordPress website that suits you and your business.
We tailor your website to you, while highlighting the strengths of your brand and creating a customer acquisition strategy that fits your personality and is hassle-free.
A good website is an essential marketing tool that can support the growth of your business. It's not just for building relationships, it also builds trust between you and your customers.Â
It's for you if:
You want a website that reflects the essence and intent of your business.
You want to work with a web designer who creates clean, fast and efficient websites.
You are ready to invest resources in designing a custom website.
You don't want to build your own website, but you'd like to manage it in the future so that you can publish smaller content and images yourself.
Dear clients
My work
For NB Bau, I provided a full range of corporate identity and website design services, including logo design, visual identity development and the creation of a modern website tailored to the needs of their industrial clients. The goal was to create a professional, clean and well-structured online presence that effectively showcases the company's building services and competitive advantages.
The project took into account NB Bau's main target audience - industrial facilities and large corporations - and the company's fast and flexible working practices, which were reflected in the visual communication.
I redesigned and created the website and identity of a Mazda service and car dealership. It had to be in line with the requirements of a dealership, as well as the local target audience. And thanks to effective local SEO settings, they are ranked high on Google results for several keywords.
Existing website SEO improvements. I reviewed the existing website of a traditional Chinese medicine practitioner in Debrecen, using gentle and effective methods of traditional Chinese medicine, from an SEO point of view and made the necessary improvements. Based on Anita's feedback, her booked appointments multiplied within a few weeks.
The micskey.hu website was the first step where I really started to get interested in digital marketing. Although I had been involved in websites and marketing before, this project confirmed my desire to expand in this field. That's where it all started: the website and the image of my husband's law firm no longer met the needs and needed a makeover.
The technical foundations were put together by an external company, and the design was a joint effort. However, the marketing strategy and copywriting (SEO-based web copywriting, anchor link placement and keyword research) was entirely my responsibility.
Building a website can be a simple and enjoyable process
What is website development?
Online visibility (proper technical and SEO settings)
Responsive design: The website displays correctly on all devices (mobile, tablet, desktop).
Fast loading time: Optimised images, fast server connection.
SEO optimisation: Basic search engine optimization based on Google and Chat GPT with the right keywords, meta descriptions and structured data. I make suggestions on what directories and review sites you should register with to rank higher.
Security: SSL certificate (HTTPS), setting up security extensions.
Measuring website speed: check performance with Google PageSpeed Insights
Custom design, customization of features (UX/UI)
User-friendly navigation: Logical and simple menu system design and search function setup.
Quick availability: Integration of contact forms or call buttons.
Modern design: A clean, visually appealing presentation that matches the client's needs and target group.
A sales-supportive marketing approach
Strategy and adapt the design accordingly. We build a well thought-out customer funnel (sales funnel). Yes, we need you! I will ask you about your work and your goals. The customer funnel is all about guiding website visitors through a pre-designed path that ultimately leads to the desired conversion. Be it a sign up, a request for a quote or a call.
Measurements: Connecting Google Analytics, Search Consol. I will show you later on how to use what metrics to monitor.
Quality content for your target group
I create or use content (text, images) that is specifically targeted to you. I like to create a realistic but quality presentation that builds the right trust between you and your client.
Local marketing / Google Maps visibility
The aim is to reach local customers (e.g. hairdresser, car service, carpenter).
Google My Business, Google Maps (Google My Business). I can help you set up your Google My Business profile so that your business appears on Google Maps and in local searches. Since the advent of AI, there has been an increased role for this platform, especially the reviews section.
Local SEO: using content optimised for local searches and making technical adjustments (e.g. "debrecen hairdresser")
Customer reviews: integrating google reviews into the website
Maintenance
Ongoing support: I am at your disposal for 30 days after sharpening. If you want to continue after that, you can still count on my help and support.
Backups: I perform and monitor regular backups, ensuring that your website can be restored in the event of a problem.
Updates: The template and plugins running on this website must be updated periodically to ensure stable and secure operation. You can do this yourself, but if you don't want to bother I can help.
SEO-optimised content creation: I write blog articles on demand, which are search engine optimised to help increase traffic.
This is an extra maintenance package that will ensure that your website is maintained in the long term. to work stably.
If you are interested, we will discuss the details. 😉
Here to help
A coordinated online presence, easily
Write to me, I'd love to hear about your plans!
Contact
Ready to build your new site?
If you have any questions about my work, or if you already have concrete project ideas, feel free to contact me, I'll be happy to answer them!
- Dr. Zsófia Micskeyné Tóth
- + 36 30 972 3924
- zsofi@mootivum.hu